Business Plan怎么写？昨天我们聊了一下business plan模板的上半部分，今天我们来聊一下下半部分。

第7节。
销售活动计划
计划的这一部分应该说明你如何以及何时实施你的营销策略。
例如，如果你的策略包括冷呼叫销售活动计划应该显示你打算在某个时间段内打多少个电话——在1个月期间访问25个潜在的新客户
如果广告是你策略的一部分，你应该说明出版物的名称以及广告出现的日期和频率。
南威尔士回声——每个星期四的第一个月——花费…………………，等等。
在此反映的成本应该在适当的时候出现在现金流量预测中。

问自己的问题：

你如何保持你的市场地位？
当你失去你的市场地位时会发生什么？

Section 8.

Pricing and Production Costs

 

This section should refer to the production of one unit and costs should include labour, energy, time and raw materials (where these are appropriate).

 

 

You can then need to work out and identify a selling price bearing in mind any possible discounts, wastage and delivery costs.  It is important that a final selling price is not determined until completion of extensive Market Research on competitors current prices.

 

Section 9.

SWOT/PEST Analysis

 

      S  TRENGTHS

      W  EAKNESSES

      0  PPORTUNITIES

      T  HREATS

 

      P  OLITICAL

      E  CONOMIC

      S  OCIALCULTURAL

      T  ECHNOLOGICAL

     

SWOT – this is where you identify your Strengths and Weaknesses as well as Opportunities and Threats that are seen inside and outside the company.

 

The objective here is not just to list the information but to say how you would work towards turning your Weaknesses into Strengths and how to exploit Opportunities and minimise the Threats.

 

PEST - this is where you identify your environment before beginning the marketing process.  This will be made up from:

 

1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc.

 

2. The micro-environment e.g. your external customers, agents and distributors, suppliers, your competitors, etc.

 

3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors.

 

Section 10.

Contingency Plans

 

This is an important section as sometimes ideas are not as cut and dry as at the time they were first thought of.

 

Consider questions such as if targets are not met what would you do?

Would you redesign your products or menus etc.

 

Questions to ask yourself:

 

      How will you measure your performance?

 

      What is your fall back plan?

 

Section 11.

Staffing requirements – recruitment and training

 

Identify you requirements for start-up and for future needs once the business is up and running. 

 

For example – I HOPE TO TAKE ON 1/2 MEMBERS OF STAFF IN A YEAR’S TIME

 

This is where you can also identify what is needed for start-up and what you feel your staff would benefit from in the future. 

 

List future training plans of your staff in order of importance.

 

Look to see if there is funding available form any of the Enterprise Agencies

 

 Questions to ask yourself:

 

      How will you advertise for staff?

 

      Where will you recruit your staff from?

 

      Can you compile a detailed job description for each role in your business?

 

Section 12.

Resource Requirements

 

Identify your start-up costs

 

List any resources you already own and are providing to the business, eg, computer, car for deliveries etc.

 

Questions to ask yourself:

 

What have I got available to put in the business?

 

What can you easily get your hands on to help the business?

 

Section 13.

Sources of Funding and Investment

 

Sources of funding should be identified, eg.

 

·         Bank

·         Enterprise Grants

·         Own funds

·         Graduate bursaries

·         Family Loan

·         Other

 

Where to look:

 

      Grants  - free cash

      Family/friends  - favourable/good rate of interest

      Other investors – might want to be involved in the running of the business

      Loan – enterprise agencies may have cheaper interest rates

      Banks – charge full commercial rates

 

Section 14.

Personal Survival Statement

 

You should list what you spend on yourself on a monthly basis.  For example:   

 

·         Rent

·         Food

·         Clothes

·         Going out and other entertainment

·         Mobile phone

·         Gas, electricity

·         Etc.

 

Questions to ask yourself:

 

What amount of cash do I need to withdraw from the business to meet my     monthly personal expenditure?

 

Section 15.

Conclusion/Summary

 

Here is your chance to re-affirm why you think the business will be a success and how you intend on making it successful.

 

Questions to ask yourself:

 

What is your own analysis of the business idea?

 

Section 16.

Cashflow forecast and other financial statements

 

 

The cashflow forecast is an integral part of your business plan and will identify the funding requirements of your business.

 

You should include a list of assumptions used in the preparation of all of your financial statements.  All of the statements will need to cover a three year period.

 

The other statements will be:

 

Profit and loss accounts

Balance sheets

 

Ratios showing how the business will progress can also be identified and calculated along with the break-even sales figures for each of the three years.

 

See the financial statements template in Blackboard

 

Questions to ask yourself:

     

What assumptions need to be made about the expenditure items?

 

Section 17.

Appendices

 

Appendices may include:

 

·         Proprietor/partner/director CV’s

·         Limited company registration forms

·         Photos of the proposed business development – if setting-up outside Cardiff

·         Supplier’s brochures

·         Sample price list and menus

·         Designs for logo, letterheads and business cards

·         Copy of primary research questionnaire