Slide 1: Good afternoon, everyone. Thank you for coming today. I am here to present you with a PESTE analysis on personal computer industry   Slide 2: PESTE stands for Political, economic, social, technological, environmental factors that influence the whole industry to some extent. Then, attention is focused on theBritish car industry           Slide 3:   Introduction   Britainis the fourth largest car manufacturing country of the Europe and the third car sales market. According to the British car manufacturers and Dealers Association ( Society of Motor Manufacturers and Traders, SMMT ) published data, in 2010 the output of British car reached up to 1.27 million and grew by 27%, ranking No.12 in the world and No.4 in the European countries , behind Germany, Spain and France.   According to the National Bureau of Statistics ( ONS ) published data, in 2008 the British car industry enterprises had 3319, accounting for2.5% of the total UK manufacturing enterprises. Among them, the number of vehicle and engine manufacturing enterprise were 752, parts enterprises were1673, the vehicle manufacturing enterprises were 894 and the production of automotive electronics enterprises were 201. In 2008 the number of British car manufacturing employments had 180000 which accounted for 6.3% of the UK manufacturing employment. The annual sales volume of ￡50.6 billions(2010).   Political   The British government for the development of domestic automobile industry, has published many policies. From 2008, the British government has provided￡2000 subsidy to vehicle owners for exchange more efficient cars who own car for more than 10 years of service life, so as to promote the development in automobile industry. At the same time, according to the website of Ministry of Commerce, the British government to the report of British Parliament commercial enterprise and the special committee of the British car industry did a respond. They put forward to the 12 policies for supporting the development of auto industry. For example, the government supports to set up the low carbon economy zone based on the low carbon vehicle in the northeast of England, build the world's largest electric van freight car manufacturing plant. The government and Industry Communication have issued clear automobile development strategy. In a word, the government did the best to help and inspire the car industry, these policies will make it develop further.   Economical   Since 2008, the British government has also given support on the economy. These policies include: after the " TM" short-term plan, they launched a long-term car rescue plan ( AAP ) and bank loan funds amounted to 2.3 billion pounds. The government for the automotive industry provides loan guarantees and provides 40 thousands pounds of funding for the development of low carbon transport and infrastructure. At the same time, the British government is considering to find the cooperation with the automotive industry association. These measures can help the British car industry restore and develop.           Social   In Britain and Europe, the automobile industry globalization is a great opportunity. The automobile industry is one of the world's largest growth industry. According to the forecast, the annual total of global automotive market will be about 11.2 billion vehicles by 2020. In 2010, the number of cars is only 72 million cars. Automobile manufacturing industry can remodel the stability and make a great contribution. In the UK, policy makers will be also more focused on the new trim on the economy, more and more emphasis put on low carbon technology industry, manufacturing and export industry. The whole society also has given strong support.       Technological   At the same time, from the technology innovation, the British government in order to meet the needs of their own development, the automobile industry has been seeking a breakthrough on the technology. Now the Britain now has many world-class companies and research technology which inspire the people in the hydrogen energy and auto value chain. British government has launched and cross industry cooperation plan of UKH2Mobility in the UK to realize hydrogen power traffic. The innovation of technology will lead the British car industry to develop rapidly.       Environmental       At the same time, in order to develop the country's green car industry, the British government has decided that it will start to give low carbon vehicle maximum 00 subsidy to encourage low-carbon automobile consumption from 2010（2010）.   British Transport Minister Philip Hammond said, “To reach the safety index and electric cars of low emission standard, plug-in hybrids or hydrogen fuel cell vehicles, the people who purchase these vehicle owners can get 25% of the price concessions and the highest privilege amounting to 5000pounds.（Milmo，2011）”   Philip Hammond also said:" the British government commitments to achieve low carbon growth, solves the environmental problem and supplies green energy. We provide business with a clear signal that we support the development of green economy, and hope to become the world leader in low carbon vehicle."   The evidence shows if the car industry of British wants to get the top place in the future, they must pay attention to the environmentfriendly car. In the future, the car industry will focus on the environment.   Thank you   Slide 1: Good afternoon, everyone. Thank you for coming today. I am here to present you with a PESTE analysis on personal computer industry   Slide 2: PESTE stands for Political, economic, social, technological, environmental factors that influence the whole industry to some extent. Then, attention is focused on theBritish car industry           Slide 3:   Introduction   Britainis the fourth largest car manufacturing country of the Europe and the third car sales market. According to the British car manufacturers and Dealers Association ( Society of Motor Manufacturers and Traders, SMMT ) published data, in 2010 the output of British car reached up to 1.27 million and grew by 27%, ranking No.12 in the world and No.4 in the European countries , behind Germany, Spain and France.   According to the National Bureau of Statistics ( ONS ) published data, in 2008 the British car industry enterprises had 3319, accounting for2.5% of the total UK manufacturing enterprises. Among them, the number of vehicle and engine manufacturing enterprise were 752, parts enterprises were1673, the vehicle manufacturing enterprises were 894 and the production of automotive electronics enterprises were 201. In 2008 the number of British car manufacturing employments had 180000 which accounted for 6.3% of the UK manufacturing employment. The annual sales volume of ￡50.6 billions(2010).   Political   The British government for the development of domestic automobile industry, has published many policies. From 2008, the British government has provided￡2000 subsidy to vehicle owners for exchange more efficient cars who own car for more than 10 years of service life, so as to promote the development in automobile industry. At the same time, according to the website of Ministry of Commerce, the British government to the report of British Parliament commercial enterprise and the special committee of the British car industry did a respond. They put forward to the 12 policies for supporting the development of auto industry. For example, the government supports to set up the low carbon economy zone based on the low carbon vehicle in the northeast of England, build the world's largest electric van freight car manufacturing plant. The government and Industry Communication have issued clear automobile development strategy. In a word, the government did the best to help and inspire the car industry, these policies will make it develop further.   Economical   Since 2008, the British government has also given support on the economy. These policies include: after the " TM" short-term plan, they launched a long-term car rescue plan ( AAP ) and bank loan funds amounted to 2.3 billion pounds. The government for the automotive industry provides loan guarantees and provides 40 thousands pounds of funding for the development of low carbon transport and infrastructure. At the same time, the British government is considering to find the cooperation with the automotive industry association. These measures can help the British car industry restore and develop.           Social   In Britain and Europe, the automobile industry globalization is a great opportunity. The automobile industry is one of the world's largest growth industry. According to the forecast, the annual total of global automotive market will be about 11.2 billion vehicles by 2020. In 2010, the number of cars is only 72 million cars. Automobile manufacturing industry can remodel the stability and make a great contribution. In the UK, policy makers will be also more focused on the new trim on the economy, more and more emphasis put on low carbon technology industry, manufacturing and export industry. The whole society also has given strong support.       Technological   At the same time, from the technology innovation, the British government in order to meet the needs of their own development, the automobile industry has been seeking a breakthrough on the technology. Now the Britain now has many world-class companies and research technology which inspire the people in the hydrogen energy and auto value chain. British government has launched and cross industry cooperation plan of UKH2Mobility in the UK to realize hydrogen power traffic. The innovation of technology will lead the British car industry to develop rapidly.       Environmental       At the same time, in order to develop the country's green car industry, the British government has decided that it will start to give low carbon vehicle maximum 00 subsidy to encourage low-carbon automobile consumption from 2010（2010）.   British Transport Minister Philip Hammond said, “To reach the safety index and electric cars of low emission standard, plug-in hybrids or hydrogen fuel cell vehicles, the people who purchase these vehicle owners can get 25% of the price concessions and the highest privilege amounting to 5000pounds.（Milmo，2011）”   Philip Hammond also said:" the British government commitments to achieve low carbon growth, solves the environmental problem and supplies green energy. We provide business with a clear signal that we support the development of green economy, and hope to become the world leader in low carbon vehicle."   The evidence shows if the car industry of British wants to get the top place in the future, they must pay attention to the environmentfriendly car. In the future, the car industry will focus on the environment.   Thank you   Reference省略